Reverse glass gilding is said to be the pinnacle of the traditional signpainter’s work. It’s painstaking, delicate work, using fine sheets of 24 carat gold-leaf to create a brilliant, luxurious feel. Here, one of London’s leading proponent for the art, artist Archie Proudfoot, explains why independent businesses in the East End are seeking out his signs and why he’s supporting the East End Trades Guild.
Traditional hand painted signs are enjoying a renaissance in the East End. It’s a beautiful way to express individuality and everyone from café owners to creatives are using bespoke images or luminescent lettering to demonstrate their distinctiveness.
It’s this originality that gives the East End community its appeal and attraction, with visitors and locals shunning the chain stores in favour of traditional or innovative products and services. We all share common values – which is why I was keen, alongside Baddeley Brothers, to support the East End Trades Guild. Independents Day in December will shine a spotlight on lots of different, independent businesses and it’s a chance to celebrate what’s unique about each of them and showcase their personality and story.