Ravensbourne College’s Maaike van Neck, course leader for the BA (Hons) Graphic Design, brought together a team of specialists in print, foils and paper to inspire and challenge her Year 2 students. Here, Maaike explains the importance of inspiring the next generation of graphic designers to think about design in its physical, material form.
Graphic design and visual communication practice is not isolated to the creation of ‘graphics’ alone. When a reader engages with a piece of printed design, they not only look, but they also feel. Tactility is key. That’s what we aim to show our graphic design students; demonstrating how format, material, technology and production method all play a key role in the message they are attempting to convey.