“We met at an early stage with the client and the designers, and in fact we invited Dee to see the packaging being printed. It’s a short run, but requires multiple passes through different presses, it’s labour-intensive, but it’s also a thing of beauty. It has a luxurious feel, which of course is the very nature of the product.”
“The finished product shows how a simple design can be elevated by using one or more of these printing methods.”
Dee Patel described the development of the brand as a very personal one, which draws on her own heritage. She said: “It’s been invaluable to work with Chris and Mark on finding ways to reflect upon this but also to drive the brand into a modern setting and give it’s contemporary feel.
“Working then with Baddeley Brothers was another layer of finesse to the final products, their expertise in specialist printing allowed both myself and StudioThomson to have not only a great confidence in what the final product would like look but a chance to develop a creative collaborative relationship which we hope can continue with the brands growth and expansion.”
The final product is something all parties are justifiably proud of.
Dee added: “It delivers not only on an aesthetic, modern and luxury level but also helps to tell the story of the brand. The execution of the final products has already been well received by the industry.”