Family-run London printer Baddeley Brothers is marking its 160th year with the creation of a distinctive logo, designed by acclaimed graphic designer David Pearson. Taking inspiration from the tools of the printing trade, the typeface pattern is reminiscent of the intricate leaf patterns on Baddeley Brothers’ postage stamp perforators that were in use at the turn of the last century. The shape of the numbers reflect the physical form of the hand lever embossing presses, creating a traditional yet contemporary feel.


Pearson chose an German typeface, Walbaum, which was first designed in the mid-1800s and was recently re-released by Monotype. Drawing on the original style of the typeface, the remastering of Walbaum includes variations that are size optimized, allowing it to work effortlessly for both print and digital. Pearson explains: “I decided on an ornamental version of the Walbaum family, as the typeface blends affability and high-style, creating a celebratory feel which is a perfect fit for such a momentous occasion for Baddeley Brothers.”

Established in 1859, Baddeley Brothers has previously collaborated with David Pearson, Type as Image, on several projects, including the award-winning Baddeley Brothers book and the inspirational Orchestra of Letters Exhibition at the Lettering Arts Trust.

Family and employee legacy

Baddeley Brothers director Charles Pertwee added: “It’s exciting to work with David again to help mark this landmark birthday year. We are honoured to be continuing our family’s legacy in what is a demanding and challenging time for the printing and design industries. Our enduring success is a tribute to the skill and expertise of our team and the creativity of our innovative clients.”