Feel the difference Die Cutting


Die-cutting is a process used to generate large numbers of the same shape from paper or board, usually other than regular straight shapes. The die-cut shapes are called “blanks”.

The shapes are cut out using specially shaped blade(s) which are bent into the desired shape and set into a strong backing usually plywood. The result is known as a die or cutting forme. The die cutting forme is placed in a machine, when running the machine pulls in the material into position whilst the die is pressed onto it.

Why choose die-cutting from Baddeley Brothers?

The great advantage of die-cutting is that many shapes can be produced by this way often ready for further print or conversion processes such as envelopes or boxes.

It often helpful to consider a “gingerbread” cutter when thinking about this process, the cutter is a type of die which is capable of cutting out a potentially infinite amount of blanks. Each blank will be exactly the same shape and size. Producing the die-cutting form is relatively quick, inexpensive and gives designers great flexibility of design.

Like letterpress, a die-cut element draws attention to the 3D nature of paper and the character of the material itself. Though it can produce unique results, it’s not for every print job. This is why it’s not very commonly used, and why it can be so distinctive. A die-cut can add a decorative element or a functional component to a design. For stationery or invitations, creating a die-cut silhouette for your suite may add interest and a vintage feel. Using a small punch-out within the invitation as a motif can be a nice touch (in this case, a modern feel). A functional die-cut might be something like a half-moon thumb hole on an open ended envelope, or a notch system in a folded piece. There are many possibilities for die-cutting, but the medium has limitations.

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