Antithesis of Fast Fashion
Recycling unwanted denim rags to create a Premium Paper is the antithesis of Fast Fashion – an embodiment of the three fundamental principles of Quality, Community, and Eco-Conciousness
London’s only craft jeans maker, Blackhorse Lane Ateliers, is working with Baddeley Brothers and Frogmore Paper Mill to create a new sustainable fashion statement – recycled denim swing tags.
Founder Bilgehan “Han” Ates and his community of makers have three principles which have guided the creation of the tags; quality, community and eco-consciousness. Seeking a recycled paper that could be used to make swing tags for items in their Kings Cross shop, they collaborated with Frogmore Paper Mill’s bespoke papermaking service and discovered a limited-edition stock using the surfeit of waste jeans material. This opportunity to recycle unwanted denim rags to create a premium paper is the antithesis of fast fashion, providing a highly individual stock which can be used on all Blackhorse Lane Ateliers’ stationery.