“We also experimented with the colours of the paper stock. We were looking for traditional, premium cream, or off-white colours, but we knew that the lighting in the brasserie had a yellow tint, which would affect the way the colours would be seen in the restaurant. And under the lighting, the whiter papers looked the best. We then used a hierarchy of colour and size in the suite of menu sheets to differentiate between each menu offer. To ensure cost effectiveness, we used the same size logo on each sheet, so we only needed to produce one die.
“Baddeley Brothers really is the go to company for work like this. I was impressed by the level of care that was taken at every stage in the process, and when the quality really mattered, they really understood our ambitions for the project. They worked with us closely to get the best possible result, and we always feel that our work is in safe hands.”
It’s a collaboration that has been many years in the making. “I’ve been wanting to work with Baddeley Brothers since college, where I met Roger Pertwee, the father of Charles and Chris who now run the business. He was talking to the students, and I was very taken with the idea of die-stamping on bank notes and captivated by the allure of the process. The old machines work so well, and they’re run by real craftsmen who have a rarefied skill. It’s been a delight to see them at work on our designs for this prestigious brand.”