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Humans have amazing capacity to create anything, no matter how small, out of nothing. Every occupation – from painter to businessperson, teacher to chef – requires us to imagine, create, and execute ideas. And that’s exactly what has brought us this far. Art is the work of an individual seeking to make a statement, to invent, to cause a reaction, to connect, change a perspective, improve a design, and change how it works. And yes, it might not work but it’s a step in the right direction that contributes to human evolution and transformation.
You have the ability to take nothing, and turn it into something magical. Something that adds value to another person’s life. Something that brings out the best in you. That’s creativity. Your capacity to create and make a dent in the universe is beyond measure.
Here is how Seth Godin defines art:
Art is an original gift, a connection that changes the recipient, a human ability to make a difference. Art isn’t a painting or even a poem, it’s something that any of us can do. If you interact with others, you have the platform to create something new — something that changes everything. I call that art.
Art is the opposite of trigonometry. Art doesn’t follow instructions or a manual or a boss’s orders. Instead, art is the very human act of creating the uncreated, of connecting with another person
at a human level. What we’ve seen is that more and more markets will reward art handsomely, and hand out the compliant work to the lowest bidder.