Returning for a second year, the “im-print! im-press!” challenge encouraged 2nd year Graphic Design students at Ravensbourne University London to consider the processes involved when designing for print.
Course leader Maaike van Neck explains:
“This year’s ‘live brief’ placed a strong focus on the production process. It encouraged students to be creative with their use of paper and hot stamping foils whilst maintaining awareness for the budget.”
Designed by Graphic Design Student Jacqueline Brantschen, the winning design showcased the way a combination of different printing techniques can impact our experience and interaction with paper.
Printed on Strathmore Grandee Ultimate White 216gsm, Jacqueline’s design used gold foil blocking, debossing and duplexing techniques to emphasise different design textures, resulting in the creation of a striking visual illusion.
The entries were judged by Baddeley Brothers, G.F Smith and FoilCo who collaborated on the brief. Baddeley Brothers’ Director Charles Pertwee commented that:
“The challenge encourages students to consider what can be achieved using different printing techniques when developing their design. All of the judges felt that Jacqueline’s design demonstrated a creative approach to the specific brief.”
“The final design is hypnotising in the way the lines merge and expand, with the debossed image enhancing this illusion further, adding to the overall effect of the design.”
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