During a three-month placement, arranged in partnership with UEL’s Student Enterprise Team, Arnaud is masterminding the relaunch of the Baddeley Brothers’ luxurious stock cards and quality envelopes range. Using new media and a fresh marketing campaign, Arnaud will be looking at introducing new products to meet the changing needs of printers, and examining the possibility of expanding into new trade markets.
“Working with Baddeley Brothers adds an interesting dimension to my academic studies, and I feel very privileged to be working on one of the firm’s highest selling ranges. End users are becoming increasingly passionate about the feel and lustre of the papers they use, so we’re keen to make sure we’re supplying our trade customers with the most artistic, quality stock cards and envelopes possible, to meet this demand. It’s an ideal time to breathe new life into this market,” commented Arnaud.
Neeta Barot, UEL’s Student Enterprise Coordinator added: “Baddeley Brothers came to us with a defined project that we believed could help grow their business. With many companies finding that their resources stretched to the max and students keen to gain employment experience in an increasingly competitive market, we can offer a solution that supports both the student, and the business. I’m delighted that both Arnaud and Baddeley Brothers are gaining so much by taking part in our programme.”